The FUBU story continues! I'm back with part two of this raw, uncensored origin tale with my partners Carl and Keith. If you thought part one was wild, just wait - we're pulling the curtain all the way back on our come up in the 90s hip hop scene. From hustling to get our designs in music videos to befriending legends, we're sharing never-before-heard stories of how we leveraged relationships and authenticity to disrupt an industry.

Expect more hilarious memories of us sneaking Keith into studios with his "gifts," building a factory in our Queens house, and getting a surprise visit from ODB that left us shook. We're also keeping it real about beef between partners, underestimating Nelson Mandela, and why we passed on risky opportunities that could have ruined everything. From Puffy to Biggie, you'll hear how we won over giants despite the haters insisting we'd never make it in fashion.

It wasn't always glamorous, but we reflect on crazy moments that capture the essence of entrepreneurship - taking big risks, learning from failures, and staying true to your vision against all odds. Packed with inspiration and hard-earned wisdom from unlikely moguls, this is the unconventional blueprint for how four kids from Hollis built a global phenomenon that still resonates today. So tune in for part two of the unfiltered FUBU files and go behind the music with my brothers to experience our one-of-a-kind Cinderella story firsthand!

Host: Daymond John

Producers: Beau Dozier & Shanelle Collins; Ted Kingsbery, Chauncey Bell, & Taryn Loftus

For more info on how to take your life and business to the next level, check out DaymondJohn.com 

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