How Master P Continues to Dominate Industry After Industry (And You Can, Too)

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
So my obsession is different from oh, I need to
make this amount of money. No, I love what I'm doing,
so I love getting Oh you know what I'm selling cereal?

Speaker 2 (00:09):
Every moment I get I'm gonna market my serial.

Speaker 1 (00:12):
People always say, well, how are you going to be
successful if you don't believe in what you have?

Speaker 2 (00:16):
So why should I believe it if you don't believe
in it?

Speaker 1 (00:18):
So think about why should I buy food boo if
you didn't believe in it.

Speaker 2 (00:23):
I seen the way you told us this fuzz by us.

Speaker 1 (00:27):
It made me get out there and say, you know
what I like that, I want that I want to represent,
and that's my thing. This is a movement. I tell
people all the time. Now, this is bigger than us.

Speaker 2 (00:37):
This is a movement. The reason it's a movement because
it never been done before.

Speaker 1 (00:41):
And to build generational Well, everybody think it's about money.
I tell you all, I had a billion dollars worth
of knowledge and I wasn't in it for the money.
And that's why I want to show people. I was
in it because I loved what I was doing and
I was able to give other people opportunities, give other
people work. We was building economic empowerment into this community.

(01:01):
So that's what I'm saying now with my mindset that
I'm thinking, Okay, I'm not successful to I create other
millionaires and that's what I did.

Speaker 2 (01:08):
That's what I did, and that's what I did, and that's.

Speaker 3 (01:10):
What what if I told you there was more to
the story behind game changing events.

Speaker 4 (01:17):
Get ready for my new podcast, That Moment with Damon
John will jump into the personal stories of some of
the most influential people on the planet, from business mobiles
and celebrities to athletes and artists.

Speaker 3 (01:32):
All right, so I'm you know, this is funny.

Speaker 5 (01:35):
So the reason why I started a podcast is because
you know, I'm always on somebody else's stuff and I'm
I'm really, you know, really trying to accomplish what they
want to accomplish. And I don't have I have my voice,
but it's more about the questions they're asking me. But
I get to ask people that I'm fascinated with or
inspired by questions. And I'm known you in passing. We've

(01:59):
never really sat down. I mean maybe we sat down,
I don't know, ten minutes, twenty minutes. We have the
same attorney, we were in many of the same businesses
in the same stores, you know, dealing with a lot
of the same people in the same circles. We never
got into trouble, you know, seeing all that East coast,
West coast and this and that. We never had so

(02:20):
much respect for you for so many years, and I
think that you were one of the groundbreaking pioneers who
kind of set the standard.

Speaker 3 (02:28):
You and I think Bay.

Speaker 5 (02:30):
Baby and Slim, Yeah, you when you set this whole Listen,
I don't need all this money. I'm gonna go and
publish my own. I need your pipes distribution. And I
know record execs who said, yeah, whatever, and then they said, yeah,

(02:51):
you know the size of the checks I'm cutting these cats,
And they were huge. And I can tell you know,
I can tell when you when you doing doing changing
the game. It was not only you were taking up
a massive amount of airtime. When I saw that every
damn advertisement in a sauce magazine or the magazine was yours,

(03:15):
I knew, you know, because if you.

Speaker 1 (03:16):
Know business, we brought every page in that sauce at
that time.

Speaker 3 (03:26):
And the sauce was a bible.

Speaker 2 (03:27):
There was a bible for music back then.

Speaker 5 (03:31):
You know, some of some of the young men and
women may not know who you are, the same as
we may have not known the Barry Gordy stories or
anything like that. But what was the first year that
Nolan the Records was founded? Because I mean your big
song was make them say do you still perform at all?

Speaker 2 (03:51):
Yeah?

Speaker 5 (03:51):
So matter of fact, by the way, your masterp all right,
you know I should say your name?

Speaker 3 (03:58):
I guess right name? And John Wail we're at it.

Speaker 2 (04:01):
Yes, were here.

Speaker 1 (04:02):
So you know, I think the main thing for me,
I got into the music business as a business.

Speaker 2 (04:09):
No Limit Records started as a retail record store.

Speaker 1 (04:12):
Okay, we didn't. We didn't start as a record company.
So I started, nineteen year old kid, own my own
record store. It learned the music business from there.

Speaker 5 (04:21):
How did you even okay, well why would you That's
a whole nother story, because you know somebody who has
who had maybe had access to records or whatever. How
did you even get them to? Where'd you get the
records from? Because you know, at that time, there was
no I'll sell it online, there was no one line.
How did you even When was that moment that you said,

(04:44):
instead of slinging on the streets, I'm going to create
the actual store, and I'm going to go against the
whatever the big box stores were at that time to
sold records.

Speaker 1 (04:52):
So what I did was I watched this small company
was called Jones and Harris and rich Mond, California, Okay,
And so I was out there and what I did
was I was able to look at they brochures they had,
and they had where they distributed.

Speaker 2 (05:09):
Their music from.

Speaker 1 (05:10):
And so my thing No Limit was we could get
any music in the day. So I was using up
xym FedEx into whatever music you want. What year was this,
that had to be like ninety one?

Speaker 5 (05:25):
Yeah, and then when did you say, yo, you know what,
I'm gonna just do?

Speaker 3 (05:32):
My Were you the first act on No Limit?

Speaker 2 (05:34):
Yeah? I was the first act. What happened was.

Speaker 1 (05:38):
All the big audience us to come through my store,
whether it was tupat et forty and so will was
the story right in Richmond, California. And so what I
used to do was I sell it music on consignment
and so that's how I started.

Speaker 3 (05:55):
So so you know what it sounds like me, I
started on consignment too.

Speaker 2 (05:58):
Yeah.

Speaker 3 (05:58):
You know a lot of people don't really that.

Speaker 5 (06:01):
You know, you think you need money to make money, No,
you need to find opportunity, and you need distribution. And
if those people were printing or pressing those records at
a dollar two dollars four dollars, well to give you
one hundred dollars worth of records that could potentially be
at that time, I guess an alum with something for
fifteen dollars, right, give you one hundred dollars.

Speaker 3 (06:22):
Now that's one. That's fifteen hundred dollars.

Speaker 5 (06:25):
They're not really out of anything, and you basically are
working for them.

Speaker 3 (06:30):
But on the flip side.

Speaker 5 (06:32):
You're letting them do all the music and then you're saying,
if it's good enough, you take it.

Speaker 3 (06:36):
If not, I give it back to you.

Speaker 2 (06:38):
And so people don't realize.

Speaker 1 (06:39):
For me, when I got into the business side of this,
I look for a problem. So I found a problem
was no black owned companies that was doing that.

Speaker 2 (06:51):
Nobody looked like me.

Speaker 1 (06:53):
The older couple that were selling music in Richmond, they
had like gospel in R and B, no hip hop.

Speaker 2 (07:01):
So I found a problem. That's where no limit come from.

Speaker 5 (07:05):
And when the problem was the problem also that a
kid may come in the store, they have a limited
amount of money, they have to make a decision right.
And you also were the one to say, let me
tell you which one is everybody's buying or who's coming up.
Because when I started, I went to the main season world,

(07:26):
they didn't care. But when I go to a store
like yours, when a kid come in, they will say, listen,
you may be cool about this brand. Let me tell
you about these four young men where they're coming from.
Oh did you see this new video coming out? It's
in there in the in the back and the left.
The guy with three teeth is wearing it. You know

(07:46):
what I mean, and you know what I mean, and
giving them that kind of that inside story, and I
think that that was it. So I didn't even know
about California. Why my thing was where you started representing
New Orleans.

Speaker 1 (07:58):
I come from New Orleans, born and raised, played basketball,
went to the University of Houston, got hurt, and I
had to decide what I was gonna do, and I
ended up going to Richmond, California. My mom was out
there at the time. Sonia had relatives out there. That's

(08:19):
my ex wife, So we we went. We said we
want to get away from New Orleans. And so when
I got away, I was able to see that I
had the opportunity to start a business. I had no money,
bumped into this older white gentleman that owned the building that.

Speaker 2 (08:37):
Need to be fixed up. So look how God work.

Speaker 1 (08:41):
Though this guy seen me and recognized me as a
basketball player from New Orleans. Everybody knew I was a
big time basketball player, so basketball was supposed to be.

Speaker 2 (08:51):
The way for me.

Speaker 1 (08:52):
I got hurt and I was kind of down, so
I had to decide what I was gonna do. My
grandfather was saying, you need to go do something. You
got to get up. You can't just lay around here.
So I got up, decided to get.

Speaker 2 (09:06):
On the road, and the rest was history.

Speaker 1 (09:10):
I didn't have no money, had five hundred dollars probably,
so I wanted to start a business. And this guy
told me, if you fix this building up, I'll let
you have it for rent free for a year. So
I fixed the building up, started no limit records, and
just started grinding and hustling from them.

Speaker 5 (09:30):
How many athletes have access to people like that and
they don't take the opportunity to do that, because you
know who else did something like that guy named mc hammer.
He had access to the team, right, and he took that,
But also I think do you think naming it no
limit was kind of you know, puff said we ain't

(09:55):
gonna stop, and he ain't gonna stop.

Speaker 3 (09:57):
You call it no limit. Do you think that that.

Speaker 5 (09:59):
All so is something that somebody speaking every single day like, yo,
this is no limit records, there is no limit to
what we can do.

Speaker 1 (10:06):
It's no limit to our success. You're not gonna stop me.
I'm not giving up. I named myself master Bee because
I'm a master whatever I do, and so I could
have named it anything, but I know that naming my
company no limit it's the reason why I'm still going today.

Speaker 2 (10:27):
But it's also built on failure.

Speaker 1 (10:30):
So a lot of people get afraid to feel. For me,
I feel far forward, get up, run, chase my dreams,
do what I gotta do, and I don't quit. So
that's what no limits so when people look at it.
I got the whole no limit thing for my grandfather.
So he was in the military, so that's where the
whole soldier thing come from. And so at that time,

(10:50):
my grandfather had passed and my grandmother got this settlement.

Speaker 2 (10:55):
She gave all the kids.

Speaker 1 (10:56):
I lived with my grandparents, so they had twelve kids
me and my brother made fourteen. So I never got
to bed on my own til I got to college.
So I slept on the floor my whole life, but
I didn't cry about it. That that made me appreciate
life and thankful for just having a roof over my
head because we was poor. I grew up in one

(11:18):
of the worst projects in New Orleans, but basketball was
my way out. Basketball got me to college, got me
opportunity to do what I was able to do, get education.

Speaker 2 (11:29):
So I tell people all.

Speaker 1 (11:30):
The time, it's consistency for me, right, So I learned
that in college. So I make this joke with laugh
and tell people I graduated in thirty days. So when
I got hurt, you don't understand.

Speaker 5 (11:42):
That you graduated in thirty days. Yeah, break that down.
So look, so I'm going. I'm at the University of Houston.
I'm playing basketball in the professor I'm in business school. Communication.
Professor told me that I was gonna make two hundred
and fifty thousand when I graduate. I said, no, so

(12:04):
I'm gonna make a million dollars.

Speaker 1 (12:07):
So and what happened was professor said, Okay, what do
McDonald sell? They taught me colors taught me all this
stuff in business school, right marketing. I said McDonald's selling
big Max. One kid said cheeseburgers, one kid said Frenchville.
I said all of y'all wrong, said McDonald's selling consistency.

(12:29):
That was my thirtieth day in school, and I realized
that everything that I do is gonna be with consistency.

Speaker 2 (12:35):
I didn't need to I didn't need it no more.

Speaker 1 (12:37):
I was done. I was going to run my own
company and everything that I do.

Speaker 3 (12:42):
So that was the moment, Because so.

Speaker 1 (12:44):
The moment was he told me that the big Mac
thing was cool, but he said, look at every McDonald's
that big Mac taste the same. That's why people go
back to the store and buy. And so I started
realizing that whatever I do, it got to be consistency.
Whether I'm gonna get out and try to be the
best athlete, I got to get up in the morning,

(13:06):
work hard, do what I gotta do right. If I'm
going to be the best business person, I got to
have the same consistency. I got to treat my customers right,
I got to do all these different things. Everything have
to have consistency. And so I took that in everything
that I do.

Speaker 5 (13:22):
You know, But on the flip side of it, people
don't realize that they also don't get places because they
consistently let people down.

Speaker 3 (13:31):
Yeah, you know, I had a personal work for me.

Speaker 5 (13:34):
One time and they were like, you know, they got
about seventy or eighty percent of the things down and
they will, well, a great person and everything has a price.
And I was like, but you know, one out of
five things that you say you're gonna do, your lady,
you don't do it. And they were like, I know,
but think about the other four thing. I said, but
you know what, let me ask you something. If my

(13:58):
car is only reliable eighty one out of five eighty
percent of the time, but I can afford any goddamn
car I want. Why am I Why am I paying
for it? Why do I have that car?

Speaker 3 (14:10):
You see? Because at a price.

Speaker 5 (14:12):
Keeping that car on one of my properties that it
goes up and down the road, that's fine, But on
a highway I don't need it. I can afford a
perfectly good car. So you're consistently gonna let me down.

Speaker 2 (14:26):
That's because they don't have no integrity.

Speaker 3 (14:29):
You know, they don't think about our.

Speaker 5 (14:33):
Job as a boss or your job as a husband
or a wife, or a father or a mother. You
know your dad who keeps telling you smoking is wrong,
but they keep sneaking out of house, so they.

Speaker 3 (14:46):
Consistently doing the wrong thing.

Speaker 2 (14:47):
I don't want to be on that side of the road.

Speaker 3 (14:49):
I know you're right, I don't.

Speaker 1 (14:52):
But those are average people. Those people don't have But
think about it. They want what you have, but they
don't want to do the work, but don't want to
the self accountability or the discipline. But like I said,
of getting up early than the month, everybody want to
be the boss, but nobody want to do what the
boss do. So the boss got a sacrifice, do all

(15:12):
these different things. But they got people out here that
really want your life, but really don't want.

Speaker 2 (15:16):
To do what it takes to live your life. You know,
think about it.

Speaker 1 (15:20):
I mean, come on, bro, when you first started with football, right,
think about this and me and you had the same lawyer.
We all been through all kinds of stuff, Like even
our people didn't believe in us. You probably had the
most problem with people that look like us buying your
clothes then, so think about.

Speaker 3 (15:37):
Black people don't buy football.

Speaker 5 (15:38):
See, you know the black people who let me tell you,
the black people who buy football really wealthy, super educated
or some form of a celebrity or somebody who knows
you know, and you know why because they've been through
enough and they've gotten through the point where they go,
I can buy anything, and when I buy it by

(16:00):
things because they're more into the reason why.

Speaker 3 (16:02):
And they'll buy Lou at the same time. But the
other ones, you don't.

Speaker 1 (16:05):
What you had was for us by us, right, So
I would I never came to you and ask you for.

Speaker 5 (16:11):
No no, and you would have liked you would even
when you had your own brand, because it seemed like
the master p wore what was good and hot his
own brand. No lemon food, Boo Louis whatever it is.
You wore what was hot, you know.

Speaker 2 (16:27):
But I had a.

Speaker 1 (16:28):
Special reason to wear your brand because they look at
another brother that's doing something that's in that fashion world.
I'm like, I have to represent this well. I appreciate
our brain and so I tell people all the time,
like we got to stop the self hate. And it's
a lot because when you look at it, a lot
of these brands come from just where we come from,

(16:51):
going the same factories.

Speaker 2 (16:52):
We create these ideas.

Speaker 1 (16:54):
You know, a lot of us started out the trunk
of our car, out of our garage, and I tell
you all the time, it's like, what we have the
cereal right right? So we created a brand, Me and
Snoop Snoop Cereal. We're probably one of the best tasting
brands in the world. What our culture gonna experts how
much sugar is in there? And I'm gonna say for

(17:14):
the people that buy cereal, now, if you just want
a healthy, healthy thing of cereal, then you.

Speaker 2 (17:19):
Should go to Whole Food whatever. But I grew up
eating this.

Speaker 1 (17:23):
I grew up on Wick We you know, I said,
we lived in a three bedroom project with my grandparents
with sixteen people. Right this is this was our brother's
lunch and dinner. So I know everything about cereal and
so that's why we got into this business. So now
once we get in and able to take over, if
this brand, he'll taste better than Tony the type mm hm,

(17:44):
why would you not buy it from me?

Speaker 6 (17:46):
No?

Speaker 3 (17:46):
I don't want to get that.

Speaker 5 (17:47):
And by the way, when I say when I say
that black people don't buy Boo, the only reason I
can say that is we're super big and Philippines and
Korea and barriers of the paces. Drake and Sissa and
a lot of great artists wear it and master. I'm
just talking about no.

Speaker 2 (18:02):
Traditionally the way I want to change the thing. No.

Speaker 5 (18:04):
But I'm gonna get to this too, because this is
my point, you know, I was, and this goes on
to what we're saying, no limits, right, so fooboo, no
limits records, right, no limit clothing. I'm in Middle America
now and you know, stopping my gas station. All of
a sudden, I start to see these chips and for

(18:26):
some reason, and I know I generally know business. When
you look at the general chip selection in the markets now,
even from ten years ago, it must be one of
the big boys and girls have snatched up a lot
of the brands. They the ones that I'm not talking about,
you know, in your category because your character we're going

(18:47):
to start talking about that looks like they're really condensed.
The it's not a lot of different forms of corn
chips and whatever cases because they're maximizing.

Speaker 3 (18:54):
Right. But now I go into certain territories.

Speaker 5 (18:57):
And rap snack, I'm seeing people on there like uh,
let's name some of the artists are on on.

Speaker 2 (19:07):
I mean we could go, I mean you got Rick.

Speaker 5 (19:09):
Ross, Rick Ross, it has to be lemon lemon pepper, right,
you gotta do because I mean, because now you got
as soon as I see it.

Speaker 3 (19:16):
Of course in my mind is no lemon pepper.

Speaker 5 (19:19):
My wing of course snoop too, right, A lot of
the younger artists on there too, And and I looked
at and I said.

Speaker 3 (19:26):
As far as by us again, right, if I if
I love this artist, and.

Speaker 5 (19:30):
Even if I didn't love the artists, and I love
the like the chips and the flavor profile, I'm going
there are people in this company.

Speaker 3 (19:38):
That look like me, like what I like, think like me?

Speaker 5 (19:43):
Right, and it's the same exact thing. And so now
I didn't know if you went on wait I heard, yes,
you have rice as well, right, everything like, So my
thing is let's do the run down.

Speaker 2 (19:53):
What do you got?

Speaker 1 (19:53):
My thing is product out waste talent, product gonna be
here when we're not here, So and.

Speaker 3 (19:58):
What do you what? What?

Speaker 2 (19:59):
What? So? I must start everything like you like? So
look at right now, this is my shoes.

Speaker 1 (20:04):
When y' got to motivating oneself, encourage you actively to
think independently. Right, So we have rice, we have noodles,
we have chips. We got cereal.

Speaker 5 (20:13):
Now let's talk about the rice noodles and we know
the chips the rice because I haven't seen the rice myself.
What what what are they have artists on them or they.

Speaker 1 (20:24):
Know the rights is we were going after a national customer.
When you look at Uncle Ben right, we never owned
that under certain and my thing is that was pure
mockery of us, Like because my grandparents should to make
me buy those products?

Speaker 2 (20:40):
The answer Mama of the pancakes and all that.

Speaker 1 (20:42):
Stuff, right, So we created those products to build economic empowerment.

Speaker 2 (20:46):
I want to teach how people that we can do
this too.

Speaker 1 (20:49):
It it's those other brands are going to be around,
but it's enough for all of.

Speaker 3 (20:53):
Us and out of your company part of the proceeds.

Speaker 1 (20:55):
Yeah, it goes back to curbing hunger and UH and homelessness.
And so that's what we do. So the more we make,
the more we give. And that's the thing that we've
been doing this for for twenty some years. So people
don't realize, like that's how long.

Speaker 3 (21:10):
Get Why are people talking about that?

Speaker 1 (21:12):
Well, because it's positive thinking about the media don't want
to talk about that because we're not like you just said,
we're not getting in trouble.

Speaker 2 (21:17):
Now we was getting in trouble. They'll be talking about.

Speaker 3 (21:20):
Then then you a piece of it soon as you
do something right, Why.

Speaker 1 (21:23):
Are they Because it's positive, it's positive, think about it?

Speaker 2 (21:27):
Who want to? Who like that? Don't make a good story?

Speaker 1 (21:30):
That great that we were putting all this money back
into the community, We educating our people, educating our culture.

Speaker 2 (21:37):
But that don't make That's not sex, that's not sex,
that's not text.

Speaker 5 (21:59):
I have never been on the cover of any African
American magazine.

Speaker 2 (22:04):
All right.

Speaker 5 (22:05):
I've been on the cover of Ink two or three times. Success.
Now I'm gonna qualify that statement. I shouldn't be on
the cover of sports magazine, I shouldn't be on the
cover of music magazine, all right, But I haven't been
on the cover of any other I've seen. You want
to cover of some congratulations. Why aren't we talking about

(22:29):
more of that internally or in the communities?

Speaker 3 (22:32):
Because if we're not, then why should anybody else?

Speaker 5 (22:34):
Let me tell you the reason, right, And I'm not
saying I need that because you want CNBC and ABC.

Speaker 3 (22:40):
I'm the Kardashians of CNBC.

Speaker 2 (22:42):
Yeah, but you don't need that.

Speaker 1 (22:43):
But guess what if you did something wrong, you'd be
on the shade room quick for sure. You know what
I'm saying right about that. So the difference that we
got to change the mindset of the way our culture
think because now we got to show them all these
success storders, like us being successful doing something positive. So
it's gonna take a little time. And so that's my thing.
It's really a fight. It's not like a black or white,

(23:04):
Asian or Latino thing, because we sell product to everybody
right now. The difference is we are different because we
realize that we need some diversity in the space.

Speaker 2 (23:16):
Everybody else don't understand it.

Speaker 1 (23:17):
So if they keep us uneducated, keep us program wrong,
showing all the negative negativity. Right, So now people are
afraid to do what we do because it's hard.

Speaker 2 (23:28):
It's not easy.

Speaker 1 (23:29):
Think about it, running your own company, taking care of
so many people, giving back, making changes in your life,
making a difference. People don't want to see that, like
that's not cool for us, Like they want to see
us running around.

Speaker 3 (23:43):
Each other saying we told you think about it.

Speaker 1 (23:44):
It's enough on every block for us to help in
the eat and to be able to feed our people
but we get in the streets, we march, we fight.
But think about it now, while we marching, it's not
just us no more. It's blacks, its whites, it's Asian Latinos.
We all marching together because we all tied. We all tied,
but our culture. We got to get rid of the

(24:04):
self hate because they want to hide that. So not
these kids don't realize. They think we just got to
be at the least an entertainers. So we've proven them,
even us sitting down, because my thing is once I
give somebody my.

Speaker 2 (24:16):
Word, I got to show up.

Speaker 3 (24:18):
That's right.

Speaker 2 (24:19):
You think about it. Once I told your guy.

Speaker 5 (24:22):
It's a Sunday. Yeah right now I'm here listen. But
you know it's my thing. You show it up with
your beautiful son, by yourself. Ain't no posse running around here.

Speaker 3 (24:34):
You known.

Speaker 1 (24:35):
Let me tell you something. I realize who I am
in life. Don't be afraid to grow up and change.
I realize that I have only one boss, and that's God.
And so where I'm going there a lot of people
can't go. Like they can't they can't go. My mind
is focused. I know what I'm doing and I want
to help so many people my life is about It's

(24:55):
not about me no more. It's about being a servant.
And I want to leave an imprint on this earth
to where they know. You know, you're not gonna remember
masterpiece just by music. You're gonna say this is the
first black owned company that changed the breakfast food game.

Speaker 2 (25:10):
We disrupted the whole breakfastood.

Speaker 1 (25:12):
Think about it. Nobody looked like us. The same thing
you've done is nobody looked like us in this field.
So think about now when it come back and look,
they gonna say, oh yeah, he sold one hundred million records,
but he built this massive empire in a breakfast food
game to help so many people. It's different than music, right,
once your music is gone, then it's over with. Every

(25:34):
time one of these selling the snow, they just replace
it and they keep coming. And so that's what they
didn't want us to be a part of us. Who
look at when you look at breakfast food or cereal. Right,
this has been around for a hundred years. It never
been a black owned and been a black president. And
so me and Snoop is changing that absolutely.

Speaker 5 (25:53):
And I want to I want to a lot of people,
you know, want when when When when people like us talk.
They don't pull out a lot of really significant nuggets.
Number One, you said that when we march or we
get together and injustices and every time, whether it had
been the Holocaust, apartheid, civil war, civil rights, just because
you're pro black, you're not anti anything else, because people

(26:14):
of all colors get together. Right Because we're in a
we're in a studio that is an African American owned studio.
The staff African American, My staff and friends are here
and they are come from uh some part of Italian,
some Lebanes or huh Albanian. Huh huh. You're in a

(26:40):
mixed mixed white male black. It's rainbow in here. So
I think people too literal in this country these days.
You got to be this or that. You can't be. Hey,
I love what you're doing for the African American community
because behind you and me and our success, there has
been white, Jewish, Asian a lot of other people. So

(27:01):
let's let's make sure people understand what we're saying.

Speaker 2 (27:04):
I love good.

Speaker 5 (27:04):
People and people and good people even if they're not
part of what your culture is. When they say you're
doing something and you're doing it the right way, they
want to let me.

Speaker 2 (27:14):
Let me explain something to you. Right, So with the cereal,
I have.

Speaker 1 (27:20):
White blacks, Asian Latinos. People are fighting for me because
they like it's time, like this should have been happening,
Like they're gonna buy it the same way we were
fighting for like, oh, we should have been had a
black president a long time ago. Like this is not
gonna change nothing. So it's probably more white people fighting
for me in this to say, man, this is way overdue.

Speaker 3 (27:40):
Yeah, we should look like the people we serve. Yeah,
and guess what.

Speaker 1 (27:43):
They they love the product because it tastes good, and
they say they love what we stand for and what
we're giving back to.

Speaker 5 (27:49):
And you're gonna put money back, because what's gonna happen
is you're gonna put money back in the community where
you have the right police and the right education, the
right teachers. And then what what does that do for
us as a country. It gives kids. It turns kids
from cribs to corrections, to cribs to college. Because what

(28:10):
they do is they start to try to emulate and
say I want to be like Snoop, Yeah, I want
to be like Pete right, and I want to do
this right, because the stats have shown that if you.

Speaker 3 (28:21):
Give a young man or a young woman in.

Speaker 5 (28:23):
The hood a box of pencils back in the days, right,
and you say, hey, here's thirty pencil you can sew
them for ten or twenty cents apiece. If they see that,
they can go make two three dollars a one day.
They don't sell drugs anymore.

Speaker 2 (28:35):
They don't have to think about it. Its legit.

Speaker 1 (28:37):
I don't have to look over my shouldering and sell it.
I got the real legit packs. I told them we
taken over the grocery store, they could have the streets.
So my thing is, you know, my thing is this right.
We're educating our people and we're sending kids to college
instead of sending them to prison.

Speaker 2 (28:54):
That's what.

Speaker 1 (28:55):
But that's the secret that they don't want the world
to see. Like we're showing kids. Now you don't like
think about it. If you go to prison, you're gonna
make three center day.

Speaker 3 (29:05):
It's slavery.

Speaker 1 (29:06):
Yes, So we show you how to use your mind
and you could create your own products and brands.

Speaker 2 (29:10):
I don't want this just to be me.

Speaker 1 (29:11):
I want to open doors for so many other people
with products minorit their own brands to be able to
go out there and flourish. Because you say what you
said when we get out that much, right, we don't
have no plan and we definitely don't have no plan
of action.

Speaker 2 (29:24):
So when we march as open, it's like what do
you y'all want?

Speaker 1 (29:27):
Were standing in front the White House or whatever, and
everybody anger and upset, and then they leave and go home.
Nobody had a plan of action. My thing is we
should be action for economic empowerment.

Speaker 2 (29:38):
We need to be going.

Speaker 1 (29:38):
Because like we can buy those blocks that we have,
we also can create business in those communities to where
now we can control the police and to put the
right ones in there, the right politicians in there. But
with no economic empowerment, we can't do anything like with
our hands are tieding. And so my thing is to
educate the culture and the people and show them that
we are going to change this.

Speaker 2 (30:00):
And they got to start with us, because everybody don't
get everybody afrase.

Speaker 1 (30:02):
So when I first started this, they were telling me
how you gonna go up against kill Logs and all
these big giant companies.

Speaker 2 (30:07):
I'm saying, with David Win against the giant, why I can't.

Speaker 3 (30:10):
Do it has to start somewhere. Yes, that's what I'm
I was talking to somebody who was a.

Speaker 5 (30:16):
He was a gang banger, and I say, you know
he was He's talking about Man, I'm in the hood
and you know I controlled these blocks.

Speaker 3 (30:25):
And I was like, well, you know, I see somebody
stealing from.

Speaker 2 (30:28):
You right now.

Speaker 5 (30:29):
And he was like, what are you talking about? And
I showed him the three or four lawnmowing companies that
were in his community that were not they weren't owned
by part of the community. I said, well, how many
how many people you have in your organization? Man, fifty
and a hundred. I was like, you think sixty or
seventy of them can mow the lawn? I said, because

(30:49):
you know what you could do. Honestly, you can go
you can go over and work out or deal with
a you know, a lawnmower company and get some level
of you open it up. This is a minority business.
You can get the equipment, your guys mow the lawns,
you know, whatever the case is. You can standardize the
price so nobody's going up and down. Of course, you know,
no pressure, right, And I looked at the numbers. I said, man,

(31:12):
you could probably make ten thousand dollars twenty thousand and
thirty thousand dollars.

Speaker 3 (31:15):
Clean a week, and that, you know. And he was like,
I didn't realize that. I was, well, you.

Speaker 5 (31:21):
Ain't shooting nobody. Help them keep the community clean, you know.

Speaker 1 (31:25):
And our people don't. Our people don't want they they
think that the streets is the easiest way. They think
that the streets. You got to be so tough and
so real. And I tell people, you know what, if
you use the same tactics that you're using on those
streets and you do with good, you're going to be
around a long time. You'll be able to be here
with your kids. You'll be able to see life different.

(31:48):
And a lot of people get caught up because we
talked about this earlier when you said the power.

Speaker 2 (31:52):
Of the words.

Speaker 1 (31:53):
When I name my company No Limit, think about a
lot of those guys ain't thinking about what they speak
from their mouth, and that that's stopping a lot of
us from being able to move and be who we
need to be. Because the power of words is real.

Speaker 3 (32:06):
Well, let's flip that. Why don't we talk about you know,
I haven't been written down. I had stats. In fact, whatever.
Why don't we talk about the people.

Speaker 5 (32:14):
We know that are doing good ship Yes, Killer Mike right,
who else? Like I know pit Bull got some charter
schools out there.

Speaker 2 (32:22):
You got this?

Speaker 5 (32:22):
Now, talk talk to me about the Snoop stuff because
a lot of times what I seen in your rap
snacks was a various amount of artists, which is always great.
I've always said, you know that you want to have
this diversified portfolio. But Snoop with all the dogs, like
I like, give me this this, this pink one right here,
let me see that is that.

Speaker 3 (32:41):
Sweet and cereal with Honey Graham.

Speaker 2 (32:44):
This is another one Coco crazy. So there's some of
the best tastes.

Speaker 3 (32:50):
How long has been out now? This launching right now.

Speaker 1 (32:53):
Just just came out, like we hit the stores and
maybe last.

Speaker 5 (32:58):
Month and and and I know Supe had a huge
show with Martha Stewart.

Speaker 3 (33:03):
First of all, everybody loves Snoop.

Speaker 1 (33:04):
Yes, he's probably one of the most famous UH rappers
and entertainers in the world that crossed.

Speaker 3 (33:10):
Over and he gets a pass, he can do whatever.

Speaker 1 (33:13):
Yeah, he's a boss though, So think about it. Me
and Snoop. I started out with Snoop. I put his
records out on no limit after he left that role.

Speaker 5 (33:20):
First of all, I don't even know. I'm not even
gonna get into that, but you were. You were smart
enough and or business savvy enough to negotiate a clean
release from Snoop, which was a historical thing because at
that time, obviously a lot of people were concerned about
show you you have what can be done in business

(33:42):
and what can beat on the streets. And it was
no issue like how did that even happen? You know,
I got to get into that. How do you even
successfully clean in a clean way?

Speaker 3 (33:52):
Do that and put out records? No problem?

Speaker 1 (33:54):
Because I treated U should just like any other biding.
I'm like, do my money spend. We did a deal
and we moved on. It was like buying a used car,
and I knew that if I buy that car, I'm
gonna put some wheels on and fixed.

Speaker 2 (34:06):
It's like Coco puff see better, see not thinking about it.

Speaker 1 (34:10):
If you say that's the worst thing, you could say
that it tastes like Coco Puffs.

Speaker 3 (34:13):
So I thinking about I know, because Coco bu is
the one with the name.

Speaker 2 (34:16):
Yeah.

Speaker 5 (34:17):
But if I say that, now people know what to
go to, because you know what even in even in
this type of business, you have to be smart. You
have to be smart enough to to be able to
legally get that taste profile out there because the big
boys and girls are gonna try to stop you.

Speaker 1 (34:35):
So I got the best chemist, that's my point. So
and that's what people I invest in that. So that
could be in a brown paper bag. You know, I'm
from New Orleans. We're gonna make sure it tastes good.
And so that's the same thing being changed did with
the raps neck. It's all about the flavor, and it's
like making sure we have the right flavor. And so
that's what we change in the game at that's why

(34:56):
people are making the switch.

Speaker 2 (34:58):
All right.

Speaker 3 (34:58):
Now, let me ask you something about this. They said that,
they said that.

Speaker 5 (35:05):
It's your mind that mentally plays the game on you.
So does this green taste like lime and this tastes
like cherry or they taste the same.

Speaker 3 (35:15):
And it's my mind playing tricks on me.

Speaker 1 (35:18):
You just got a bag of flavor right there, just
better than any fruit loops you ever tasted.

Speaker 2 (35:25):
I'm just letting you know.

Speaker 5 (35:27):
I'm mentally trying to understand you. It's no because they
say they say that when you look at that other brand. Yeah,
that they taste the same, but I always saw it
the green tasted different than this.

Speaker 1 (35:39):
Wait, so this when kids eat this and the dogs
eat this, they always say it's busting.

Speaker 2 (35:44):
It's yummy for you. Tell me, you know what I mean?

Speaker 3 (35:48):
For your Tommy. You stuck a marshmallow in here.

Speaker 5 (35:52):
See that, that's what I see that the other joint
don't have marshmon No, because that's the tricks.

Speaker 3 (35:58):
You flip the tricks with the fruit loops.

Speaker 2 (36:00):
Good, no after taste, none of that.

Speaker 3 (36:08):
So he know this is I don't know an' after first.

Speaker 1 (36:12):
Yeah, all right, Well we'll wait a little longer then
and we'll see what you say.

Speaker 3 (36:18):
You got any missle milk man or something.

Speaker 1 (36:23):
I could get you some milk? I got milk is coming,
It is coming, all right?

Speaker 2 (36:31):
Man.

Speaker 5 (36:31):
Listen, man, Why wouldn't people tell you can't do that?
Ship you said, I ain't listening to you.

Speaker 1 (36:36):
I don't that that makes me go harder. I'm just
being honest. But when somebody don't believe in me, uh
tell me I can't do something.

Speaker 5 (36:45):
They sing, somebody told you not. What is the worst
advice somebody's ever given you? That you believe for a
second that you said, Wait a minute.

Speaker 1 (36:55):
Well, so when I first got into the music business, right,
they told me that you would never sell because if
you're not from.

Speaker 2 (37:01):
The East Coast or the West coast and most people.

Speaker 5 (37:04):
And remember that, remember when people said that, when people
were like, yeah, that's exactly what it would say. There
was no there was no Middle America, there was no
people do that Texas, there was no rap a Lot,
there was no slipping slide. It was just you either

(37:26):
motown or you were then you were either California or
New York.

Speaker 2 (37:31):
Yeah.

Speaker 1 (37:31):
And so the good thing about it, right, even when
Jay started with with rap a Lot, what I loved
about it somebody that looked like us was actually making music, right,
But the world was saying, you're not gonna make it
if you're not from the.

Speaker 2 (37:48):
West Coast and the East Coast.

Speaker 1 (37:49):
But look what happened, right, A lot of guys that
I knew they had talent, they was acting like they
was from New York up from the West Coast.

Speaker 2 (37:56):
And so I'm like, bro, ain't you from where we're from?
You know?

Speaker 1 (38:00):
They talked him like, oh, I'm from fifty fifth and
but you know, and it's like when people told me
that that made me put my Saints cap on, made
me represent New Orleans even harder. And so you know,
that's what me and bird Man talked about the other days,
like we have to show the world our culture. So
we're gonna come together on some big television thing to
where we want to show the culture about New Orleans,

(38:25):
about because we both from uptown. So when you look
at it, we both from uptown, but he's from the Magnolia,
I'm from the Calio. And now the world see us
get together and do something that's gonna be historical.

Speaker 2 (38:36):
It's going to change the game.

Speaker 5 (38:38):
And so you came in here, your son Man came
in here, and he walked in here like a son. Yeah,
you can tell he has confidence.

Speaker 2 (38:48):
How is he seventeen?

Speaker 5 (38:50):
You can tell us show he's at a he's at
the he's at the dumbest point of his life. Right,
he's old enough to think you know everything, but he
don't know shit. That's why we induct those young men
in the army and women in the army at that
time and showing really great commercials about nothing against all

(39:12):
our great people that serve our country. But he don't
know shit, But he walked in here like a son.
He's the son of a very, very famous person. He
probably walks around on marble flaws complaining about shit that
ain't nobody got.

Speaker 3 (39:32):
People ain't got nothing.

Speaker 5 (39:34):
How do you what do you teach that young man
because he came in here like he should.

Speaker 2 (39:40):
Well, I'm gonna tell you.

Speaker 1 (39:41):
First of all, I named the Mercy, So when he
was young, I was like, Lord Hill Mercy, like this kid.

Speaker 2 (39:50):
What I love about him is he is confident and.

Speaker 3 (39:54):
He should be and it the zoomed from him without
that kind of you know what I mean.

Speaker 1 (39:58):
So you don't know him, but but if you look
him up, he's probably one of the best basketball players
in the country in high school.

Speaker 2 (40:06):
He went to state championship last year.

Speaker 1 (40:08):
But I keep him humble the way I keep them
humble because I taught him hard work. Like nobody's gonna
give you nothing. If you want it, you got to
get up, grind for it. And when you get it,
what is your purpose? What do you want this for?
You just want to be the best basketball player in
the world or do you want to use your talents
to help people to do something? And so we work
hard like he told me, want to be one of

(40:30):
the best basketball players, I said, and.

Speaker 3 (40:32):
You don't get there easily.

Speaker 5 (40:33):
That ain't no you know that ain't our masterpiece that
gets you in the And then actually sometimes it's a problem.
It's like, yo, you think you got it like that,
And then he got to bust somebody ass on the
court and be like, now, now where's that masterpiece suff
you're talking about?

Speaker 2 (40:46):
Now, we don't do that.

Speaker 1 (40:47):
We humble, we're hungry, and we know what we gotta
do and we know why we're doing it.

Speaker 2 (40:54):
And so that's what I taught him.

Speaker 1 (40:55):
So with my son, this is senior year, right, he
ain't had no car till this year.

Speaker 3 (41:02):
Ain't hant know what?

Speaker 2 (41:03):
No car?

Speaker 3 (41:04):
You don't have a call?

Speaker 2 (41:04):
He had it now this is senior year.

Speaker 1 (41:07):
But I did that for a reason because I wanted
him to know hard work. I wanted him to ride
his bike. I wanted him to job well. Understand, so
when you get things, you appreciate it. And now now
you don't feel like you're entitled even though you got tonight,
I mean, think about it. So I played professional basketball
with the Charlotte Hornings. I played with Steph Curry dad

(41:27):
Dell Coury right with the Charlotte Hornets. When I used
to see Steph Curry coming there as a kid, all
he wanted to do is play basketball. That's all my
son wanted to do. He don't care about the other stuff.
So he's been playing with all the inner city teams
that I've been taking care of for years. I've been
I don't coach some of the top players that's in
the NBA right now. So I had the Marjy rozen

(41:47):
from Compton. I had to p Miller ballers. So I
take these kids all around on the all around the world,
and take them and let them understand that we don't
have to owe nobody nothing. That I want you to
get your education, you don't have to ow you don't
owe me nothing either.

Speaker 2 (42:01):
When you make it, you come back and help the
next generation.

Speaker 1 (42:04):
So my son has played at that level from every
hood around here. He done played with him. And so
it don't it don't go about you live in a mansion.

Speaker 2 (42:14):
We don't.

Speaker 1 (42:14):
We don't care nothing about that. All that material stuff,
we can't take it with us. But you got to
have integrity. You gotta know who God is, and you
gotta you gotta love your family. So our thing is
all about protecting our family name. And and we we're
not a perfect family. We done been through a lot
of stuff. So my thing is I teach him you
don't have to be perfect. But if you got a
good heart and you're doing the right thing, you're gonna

(42:37):
go a long way. And so when you are blessing
the others, God gonna keep blessing you. And that's what
that's what we're about. That's where our humbleness come from.
But we also dogs. He also a dog, so he
could turn it up to something else. That's what I
love about it. He turn it up when he needed
to turn it.

Speaker 6 (43:00):
Mh.

Speaker 5 (43:11):
You know, you don't get to that level of anything
in life if you're not ready to turn it on,
you know. And and and in clothing, you know, we
want to. We want to we win over a lot
of moments that happened in your life. And there's somebody
who's gonna be listening to us right now who's going
to say I can't do that, I can't do in whatever,
in whatever area. They could be the they could be

(43:32):
the best person to put out plans right what would
you say to that person? I mean, I don't you
know how, because I think that everything is pretty much.

Speaker 3 (43:41):
If you really want to.

Speaker 5 (43:42):
Be see successful, you just have to know that the
access to information is there whatever way you acquire it,
and you have to have common sense and then of
course be ready to out work for everybody.

Speaker 1 (43:52):
I'm gonna tell you the most important thing. Education is key.
But you also have to be obsessed. We're obsessed, obsessed, obsessed.
It's like nothing gonna stop you from getting to where
you're going there. If you obsessed knowing that you're gonna
get there, it don't matter.

Speaker 5 (44:11):
You're gonna go get that obsession though, because you don't
there's a lot of people are obsessed.

Speaker 3 (44:16):
Are in the wrong place with being obsessed, right. We
need to make sure.

Speaker 1 (44:20):
So my thing is be obsessed with the journey. Don't
be obsessed with the destination. So you're gonna take turns
on that journey, right, But if you obsessed with the journey,
because most people want to do the stuff for the money,
If you're doing it for the money, you're never gonna
be successful. I just don't you all to love what
you're doing and be passionate about what you're doing, and

(44:43):
that obsession is gonna drive you to get you up
in the morning, because you know, I gotta do something
every day, even if nobody don't see what I'm doing.

Speaker 2 (44:51):
I'm doing something every day.

Speaker 5 (44:53):
You want to be obsessed with the fame. People like
I just said about my situation, you don't hear people
scream in the master being names out there, like maybe
some of the other people will have things, but you're
doing more than many.

Speaker 1 (45:06):
I don't care about it because I'm not in it
for that. So most of those people they in it
for the fame.

Speaker 3 (45:10):
You got to know you're in it.

Speaker 1 (45:11):
That's what I'm and that's the problem right there. Most
people are in it for the wrong things. So my
obsession is different from, oh, I need to make this
amount of money.

Speaker 2 (45:21):
No, I love what I'm doing, so.

Speaker 1 (45:23):
I love getting you know what I'm selling cereal Every
moment I get I'm gonna market my serial. People always say, well,
how are you gonna be successful if you don't believe
in what you have?

Speaker 2 (45:33):
So why should I believe it if you don't believe
in it?

Speaker 1 (45:35):
So think about why should I buy a fool boo
if you didn't believe in it.

Speaker 2 (45:40):
I've seen the way the way you told us this
fuzz by us.

Speaker 1 (45:44):
It made me get out there and say, you know what,
I like that, I want that, I want to represent
and that's my thing.

Speaker 2 (45:50):
This is a movement.

Speaker 1 (45:51):
I tell people all the time. Now, this is bigger
than us. This is a movement. The reason is a
movement because it's never been done before. So it might
not happen right now, it might.

Speaker 5 (46:00):
When you're gonna make this, When are you gonna make
the Snoop Cereal jacks? Because you know what, man, Yeah,
we love a good jacket.

Speaker 2 (46:07):
Lie.

Speaker 5 (46:07):
Remember back in the day, the Coca Cola jackets, all
the death roll jacks or the no limit joints. When
are you gonna Because I'm gonna tell you now, that's
right the best. Come on yeah, come on man, Yeah,
I got a you're gonna make the jackets?

Speaker 1 (46:18):
Man, they coming. I got you right here. We're gonna
figure it out. Yeah, okay, that's what I don't but no,
but that's what I'm saying, Like, we got to be
on the journey and to build generational Well everybody think
it's about money, I tell you a lot. I got
a billion dollars worth of knowledge. I could never fall

(46:40):
off I'm like instant Chris, just add ward, I'm gonna
make some money because I don't.

Speaker 2 (46:45):
Worry about the money.

Speaker 1 (46:46):
Most people never be successful because that's all they talk about.
Know what they'll tell you, Oh yeah, when I make
my billion dots.

Speaker 2 (46:53):
Wait up, you ain't made ten dollars yet. This make
the ten dollars first. So I told you.

Speaker 1 (46:57):
I started out in the record business as a retail store.

Speaker 2 (47:01):
So I started.

Speaker 1 (47:03):
I made my first ten thousand dollars, then come back
and build that up, put the money back into the company.
Redid that made some more money till you know at
one time.

Speaker 2 (47:13):
You know, I'm in a store now as a.

Speaker 1 (47:15):
Nineteen year old kid making all this money because I
put the money back into it and I wasn't in
it for the money.

Speaker 2 (47:21):
And that's what I want to show people.

Speaker 1 (47:23):
I was in it because I loved what I was
doing and I was able to give other people opportunities,
give other people work, you know, So we was building
economic empowerment into this community as a young person. So
that's what I'm saying now with my mindset that I'm thinking, Okay,
I'm not successful to I create other millionaires. And that's

(47:43):
what I did so putting all these other people on
and even when I signed snoop, I'm like, okay, well
they not doing you right.

Speaker 2 (47:50):
Here, that's right?

Speaker 3 (47:51):
Can you let people keep the publishing.

Speaker 1 (47:52):
Everything everything, It wasn't about me? Like my thing is,
this is what people don't realize unless somebody take that
from you, you're publishing and when you had the same attorney,
you're publishing go to you. So you can't say somebody
took your publishing unless you sold it to them. Well,
so let's let's be honest like that. That goes and
your social Security number, your name. Now if you if

(48:13):
you don't have no money, you want to sell that
to somebody, then that's on you.

Speaker 2 (48:17):
That's like somebody having a business. We know.

Speaker 5 (48:19):
But you just you just nailed it, right, because think
about like this, The reason you show your publishing was
because somebody waved so and so in your face. Because
now let's even let's even talk about it today.

Speaker 3 (48:30):
Right, you bought the.

Speaker 5 (48:31):
Ferrari today, and how long are you going to talk
about your Ferrari because now you got to get another Ferrari? Right,
so now you got to get more abused and more
of this somebody, and.

Speaker 3 (48:40):
So you're not like this under the pressure.

Speaker 5 (48:42):
You first start off wanting to be a music and
entertain people, but now you're.

Speaker 3 (48:46):
Under the pressure. I gotta live up to this.

Speaker 5 (48:47):
Okay, So now you got to keep up with this.
You got to get another Ferrari. Oh wait a minute, shit,
I got this publishing. You're not doing your homework on
this publishing over the years will equate it.

Speaker 3 (48:58):
Put it over here.

Speaker 5 (48:59):
You just had to ask somebody with a really tight
ass bow tie and a little pen protector right here,
what that publisher would be.

Speaker 3 (49:05):
That's gonna be seven million dollars in five years. But
someone's gonna offer.

Speaker 5 (49:10):
You now three hundred and fifty thousand dollars. And I
gotta tell you I was guilty of doing this to rappers.
They would charge me, you know, back in the day. Listen,
you want a nice video own? Oh yeah, okay, you
need that mansion. Oh HiPE, Williams Man, each one of
those models are four thousand dollars. You need thirty thousand dollars.
I'm gonna give you this. I'm gonna give you twenty

(49:30):
thousand dollars. Put this in the video manager to be
like nah man, were only doing this for one hundred
thousand dollars.

Speaker 3 (49:35):
So you know what I did. At least two Rolls
Royces in New York City.

Speaker 5 (49:41):
Cost me about five thousand dollars a month, so sixty
thousand dollars a year, one hundred and twenty thousand dollars
a year. I said to every rapper, you got a
Rolls Royce every time you come to New York City,
you got a ghost or something like that. And I
got into thirty five videos that they want to charge
me fifty thousand dollars for. Yeah, I got into am
for one hundred and twenty thousand dollars because there was

(50:02):
just two Rolls Joyce sitting around when they came in.

Speaker 1 (50:04):
Because of their egos and what ego, ego coasts ego.

Speaker 3 (50:11):
Your migo ego is not your amgo. Somebody just told
me that I don't want to give them credit.

Speaker 1 (50:17):
Yeah, but you know what, think about it, right, They
didn't see you thinking from a business perspective. They thinking
what emotions. And so I tell people all the time,
emotions is not gonna get you nowhere. It's gonna get
you caught up. Because if you really want something out
of life, it's all assets.

Speaker 3 (50:40):
Assets.

Speaker 2 (50:41):
Think about it it is, but they only looking at
the liabilities.

Speaker 1 (50:46):
And so as we grow and get better and get
more focus and get more wives, I mean, they've been
doing this a long time.

Speaker 5 (50:53):
Let me break down to everybody with you know, because
you and I we told so what is an asset
in liability?

Speaker 3 (50:57):
So an asset is something that feeds you a lot.

Speaker 5 (51:00):
Liability is something that eats you. They are looking at liability.
So the liability that somebody's looking at with the Ferrari
is they're thinking of liability. It's either taking away from
me so it looks stupid, or I got to top
it because I've talked about this long enough. That's a
liability unless they're buying a certain type of car that

(51:21):
they're able to flip.

Speaker 3 (51:22):
But you most likely I'm not going to get that. Now.

Speaker 5 (51:25):
The asset of not showing that car because you're showing
something else, right, a different version of yourself.

Speaker 2 (51:33):
You've got to look at it, right. They think that
makes them.

Speaker 3 (51:36):
Look they think that's an asset.

Speaker 1 (51:37):
So it makes them look a feel like they rich.
I feel like for me, it's different. The way we
value well is about what you give, not about what
you have.

Speaker 2 (51:48):
And so that's the difference. People think that we're looking
at dropping.

Speaker 3 (51:52):
So many jewels. Hold on, I don't break these down,
but I'm just saying.

Speaker 2 (51:57):
So that's the thing about it.

Speaker 1 (51:59):
If you don't ride up in the roads verse, they
don't think you have it think about it. So at
the same time, we all got companies that we realize that, okay,
well I could take this even though it's a vehicle,
it's an SS for me because now I could rent
it out, I could do all these different things. But
they want to ride around in it every day.

Speaker 3 (52:19):
And by the way, you know, you know, you know this.

Speaker 5 (52:22):
The wealthier people are, the more they don't want to
show their wealth. So when all these people are showing
private just the billionaires and all the people that I know,
they go, you know, they see that you being thirsty.
So what happens is the upper ones look at you
and go, I don't know if I want to do
business with that person going to be running around and

(52:43):
bragging and all that. Other people don't realize that because
they know, you know, the really really wealthy look at
you almost like, well.

Speaker 3 (52:55):
You know it's tacky.

Speaker 2 (52:56):
Think about this, right.

Speaker 3 (52:57):
You see jay Z and you see him want any
private you see any jewelry around Jay anymore.

Speaker 1 (53:03):
He get it, you know what I'm saying. But we
got to look at this though, Right, he likes something,
whether he's gonna buy art work or whatever, you know,
for me. And you know, no, you don't have to
so think about this. The ones that have to do that,
did that mean they're not really where they are?

Speaker 2 (53:21):
Yeah?

Speaker 3 (53:21):
Because the loudest person in the room is the most insecure.

Speaker 2 (53:25):
Well, you know what. I what I love about our
culture that.

Speaker 1 (53:32):
We don't realize we are our worst enemies trying to
be something that we're not. So that's why I don't
mind like people don't realize sometimes you gotta start over,
you gotta rebuild, go do that.

Speaker 2 (53:42):
They've been doing that all the time when you look
at it.

Speaker 1 (53:45):
The most wealthiest people they had millions and they lost it.

Speaker 2 (53:49):
Then they got to billions.

Speaker 1 (53:51):
With our people they thinking that, oh we got to
get to So look think.

Speaker 5 (53:56):
About it though, you know what, and I want to
make sure because you know they're all gonna chop us
up here. Yeah, we understand these are systemic matters that
have happened, and we understand and we know that there
are still systemic matters that happened. We grew up in
a community where we had to wear our wealth on
our sleeve to get a level of respect. So you

(54:16):
and I are nowhere near being insensitive to the matter.
But also the same education that is out there to
show you how to flip, ship and all this kind
of stuff money.

Speaker 2 (54:28):
I like nice things.

Speaker 1 (54:29):
I might have my watch if you got your I
guess what, I don't have to have this stuff. Think
about it, like me losing this is not going to
stat because think about it. So for me, if I
needed this to flip the ghost start.

Speaker 2 (54:42):
Over, I'm flipping it.

Speaker 3 (54:43):
Not just the way it is.

Speaker 2 (54:44):
It don't happen to me. Think about it.

Speaker 1 (54:46):
If I need to flip a house, I need to
flip a call over whatever, I'm flipping it to ghost
start back over the bill, something that's gonna make me
more money. This culture get caught up to where they
don't want you to do that or they feel like
you've done if.

Speaker 2 (54:58):
You do that. But guess what.

Speaker 1 (55:00):
Corporate America do that all the time, all these companies.
So think about where's IBM at now. They probably got
a whole another company, But we don't know nothing about it.
We all we we into Apple now think about it,
But at the time IBM was one of the biggest
computer companies in the world. They probably got into another brand,
got into another company.

Speaker 2 (55:19):
They're not done.

Speaker 3 (55:20):
No, no, let's be honest.

Speaker 2 (55:22):
But for us, we don't. We we talk.

Speaker 1 (55:25):
About each other, we we we we we get on
all these different shows and make fun of each other.
But then that be the same people because think about it,
our broke is one hundred people that are successful trying
to get there, and we be like, oh man, we

(55:45):
we only we only start this business now We've got
to do this other thing to.

Speaker 2 (55:50):
Go Because that's all I'm saying.

Speaker 1 (55:52):
Successful people gonna have like seven eight different streams of revenue,
but other people don't get So think about it.

Speaker 2 (56:01):
I'm not selling music no more.

Speaker 1 (56:03):
I don't want to sell music like I've moved on
to something else like that is not the lame for me,
even though I love it because it was a part
of my childhood and helped me get into things. But
why the culture wouldn't allow me to grow to go
out and help more people. I can help more people
mentally with what I know and the things I could do.

(56:24):
Then I tell you all the time, I haven't figured
out a way that music makes sense for me. It's
like I knew back then when I put out ce
these gonna make this amount of money on not I
don't like some of the streaming stuff that go out here.

Speaker 2 (56:36):
I don't see.

Speaker 1 (56:39):
The culture really benefiting the way people making it seem
unless the top ones like Drake and a couple of
other people. But I'm talking about now you're dealing with
the bottom feeders because you're trying to build something from nothing.

Speaker 5 (56:51):
Well, why don't you know what? I want to make
sure that this we curved back to how they've listened
to us. People may object to us, may agree. What
are the takeaways? So let's go over some real good
takeaways here. First of all, any of this information you
need of anything you want to do is just as

(57:13):
much available on social media as whatever bag you want
to buy or a trip you want to take or
joke you want to make. And I always say to
people you want to know that, then start putting in
in your social media feed. Follow twenty accounts to talk
about assets, or talk about consumer packaged goods or financial intelligence.

(57:35):
And a lot of people don't want to start companies.
But let's say somebody. You know what I'll give Let
me give you a typical example. You just said it.
Assets are what creates wealth in this country. And somebody
we always hear, and I made this mistake for many
years by not knowing this part of business. We always
hear that the rich don't pay taxes. Well, let me

(57:56):
explain what that means in regards to assets. The two
biggest forms of assets in this country are stocks, public
companies and real estate. The reason why the rich they
claim don't pay taxes is if you bought a million
dollars worth of apple six months ago, I think that

(58:17):
or whatever it could have went up to a certain amount.
But let's say your a million goes to two million.
What somebody does, or whether you bought a house or
it was a million dollars and it went to two million,
especially during COVID. What somebody does with the stocks if
they go, I'm going to go take out margin, which
your million goes to two million. That means the investment

(58:38):
was a million, You borrow margin from the bank of
one million. You pay seven percent interest on that, but
you do not pay taxes because it never was taken
out right. And what people do with that is they
go more stock, more stock, same with a house war,
and that's what happens.

Speaker 3 (58:57):
Now. You can do that if you.

Speaker 5 (58:59):
Have a thousand dollars worth of apple that went to
two thousand, right, you can do that again and again
and again. It has nothing to do with wealth, It
has nothing to do with position. It has something to
do with access to information. You can do that with
opening a CpG company or opening anything else. So what
do we tell the kids and the people?

Speaker 1 (59:17):
And so this this what we got to say to them, right,
because the first thing they're gonna.

Speaker 2 (59:22):
Say, well, y'all have it already already, that's how y'all go.

Speaker 5 (59:26):
Do I started forty dollars, you started with negative, That's
what I'm saying.

Speaker 1 (59:30):
So I want to show people that you want to
hit a home run, but you never want to swing.

Speaker 2 (59:35):
At the ball.

Speaker 1 (59:38):
How Like we just said that, we gonna get out
here and do it no matter what.

Speaker 2 (59:43):
We don't care.

Speaker 1 (59:44):
We are prepared to feel, we are prepared to start over,
we are prepared to keep learning.

Speaker 2 (59:50):
We don't act like we know everything.

Speaker 1 (59:51):
So we want people to know that it's okay if
you don't know, you don't have to be the smartest
person in the world.

Speaker 5 (59:57):
Man, we ain't worship you know, because we ain't making
it fly the way we talking here. We didn't, we
didn't show all kind of causes.

Speaker 1 (01:00:07):
But we ain't come here to make it fly. We
come here to educate. Now, the ones that want.

Speaker 3 (01:00:10):
To learn doing something wrong?

Speaker 1 (01:00:12):
Yeah, well but guess what the ones that wanted Because
we can't help people that's not listening. So we're saying
you got to be willing to listen, because we got
people in our family that don't even want to listen.

Speaker 2 (01:00:23):
Let's be honest.

Speaker 1 (01:00:25):
So you could give somebody the game, but do you
really want to accept it or you just gonna sit
around and say, well, that person already good and they
straight No, that person started from nothing and we started
from nothing. So if we willing to be able to
sit down and communicate and want to give our culture,
our people the game, the ones that's willing to listen,
the ones that don't, it's nothing I mean because if

(01:00:47):
you look at the devil took one third of the
angels out of heaven because he wanted what God has.
And my thing is, it's like, you know what, our people,
you got to start being thankful and blessed with a
live that's the only way God gonna be you with.

Speaker 5 (01:01:00):
A lot, and you are absolute. And I want to
think about like I just talked about, there's a young
lady in this room right now who she don't write.
She don't write up family's postcards when she goes places.
But her father swam across a river state in jail
for I don't know, came over here and ate like
I don't know, old camera equipment.

Speaker 3 (01:01:21):
And when we think.

Speaker 5 (01:01:23):
About it like that, you and I are in rooms
with people from all around the world and don't can
you get it's not and we are not just talking
about our people. People come over here with zero and
now they're a billionaires. We see this happening with when
these people didn't even have If you have an iPhone
right now, you got more than ninety five percent of

(01:01:46):
the people that exists on this planet. Two point five
billion people here don't have water on this planet or
running electricity, I mean access electricity and running water. And
you complaining that you ain't got it, but we're showing
you right now it can be done.

Speaker 1 (01:01:59):
By this told y'all, I lived in a three bedroom
project with sixteen people I never had a bed, so.

Speaker 5 (01:02:07):
Stop taking Somebody had to sleep outside. That's what I'm
saying every night, because sixteen people in three bedrooms, I'm
my math. I'm thinking about twelve, there's about four. There's
about full people who had to go out at night.

Speaker 1 (01:02:19):
But the thing about it, right, the thing about it,
I didn't complain. That's why I'm telling the people that's
watching us, stop complaining, and you go do something about it.
Take advantage of every opportunity.

Speaker 2 (01:02:30):
Take me.

Speaker 1 (01:02:31):
Network when you see people network, because think about like
you say, other bosses want to work with people that
have integrity, that want more out of life.

Speaker 2 (01:02:41):
They don't have to have nothing. I don't need to you.
I don't need to work with you because you've got
billions of dollars. I'll work with you if you.

Speaker 1 (01:02:47):
Have nothing, if you got the right mindset to want
more and to get out here and do what it
takes me and you gonna recognize it.

Speaker 2 (01:02:56):
We'll be like that.

Speaker 1 (01:02:57):
Person is a hard worker. I want to be a
I told you earlier. I want to be around good people.

Speaker 5 (01:03:02):
And you know what happens to you after a while,
you know and we see the same see you see
the same maybe couple of people in the industry years
after years, and even if you didn't want to work
with them at first, you didn't know, there's a lot
of people come and go and you still see that cat,
you'd be like, yeah, you still I'm still doing this stuff, man,
And as that you know, I know we're jumping around,
but I see there's a white man in this room

(01:03:22):
right now, and I'm not I'm bringing up color only
because don't think it's one way or another. Uh name,
he grew up, he grew up. Then you grew up
in Justin mcclaud's family. Family is of mighty mcclauds, really
really great. But didn't you say some of your cousins
were in the movie what was that movie? They went Deliverance?

(01:03:43):
I mean, I have you ever seen Deliverance? I mean
these cats in that movie, this is some of his family.
They'll walk around on all fours picking bugs off each other.
I'm talking about some nasty shit, some raw shit. And
he's here right now. So we are not talking color,
say we are talking mindset. You know, broke is the
poor is a state of being. Broke is a state

(01:04:03):
of mind. So think about this, right, Rich people talk
about things. Poor people talk about bills and money.

Speaker 3 (01:04:13):
And wealthy people talk about how much they gave away.

Speaker 1 (01:04:16):
And they but they talk about ideas.

Speaker 2 (01:04:18):
So ideas is what we have to have. So you
broke because you have no ideas.

Speaker 1 (01:04:24):
Fooboo was the idea, No limit was the idea, snoop
cereal is the idea.

Speaker 2 (01:04:28):
And so only way we're going to be successful.

Speaker 1 (01:04:31):
Stop sitting around saying I don't have the money or
I'm trying to live my life for this person or
what they have or they don't have. It's like, where
are your ideas? What do you bringing to the table?
What are you willing to sacrifice and get out there?
Because I tell people all the time, it's not how
you start, it's how you finished. And and and if
we talked about consistency earlier, you talked about consistency, putting

(01:04:54):
it in the right place, doing the right thing. It's
gonna come back. And and a lot of people don't
want to do this, like and I'm tired. I then
gave up because people always say that this is tough.

Speaker 2 (01:05:04):
I don't know how y'all did it. Guess what we
didn't quit.

Speaker 1 (01:05:06):
If you're gonna quit, you wasn't gonna make it anyway,
so it's not our fault. So you went, oh, I
can't wait to get the day. I can't wait to
get the p No, you're still not gonna make us.

Speaker 2 (01:05:14):
You don't believe.

Speaker 1 (01:05:15):
I tell people all the time, right, It's like in music.
I would not be in the music business if I
didn't believe. I had to hit record, so that you
have to believe. Like I brought to the radio station.
Brought me to the radio stations out here in LA
I had bout it about it.

Speaker 2 (01:05:34):
The dudes told me, man, yeah, so think about that.

Speaker 5 (01:05:38):
I'm so that I want to hear you say about it.

Speaker 1 (01:05:42):
So look, we go to the radio station and keep going.
The program director say, bring me a song. I bring
them bout it, bout it. Come back the next week
he say, bring me a record. I need another record,
and this one on work. I come back with a
bout it bout it. He said, bring me a record again, something,
give me something else. I'll be right back next week, sir.
I brought him about it by.

Speaker 5 (01:06:03):
It, and he said, to you, did you wear the
helmet on the school bus when you went in? Because
I told you already bring me another song.

Speaker 1 (01:06:12):
And I did. I say, sir, this for the seven
time I went. I say, sir, can you just at
least play it for the people and let them tell
me that it's whack? And he played it and the
people loved it, and he had to play it ever
since after that. Well, I didn't give up on it
because imagine about it came back with another record, he'd
have realized that I didn't believe.

Speaker 3 (01:06:31):
What I had got it. I got it because you
was about it.

Speaker 5 (01:06:35):
I had all right, listen, Pete, you know I'm gonna
say it in a very cause I want to. I
want you know a lot of times wear in rooms
like this, and I'm gonna say it in a very
in a way that everybody can understand, because normally I'd
be like, all right, so you'll peede to me a favor, man,
let's let's catch up one day. But when I say that,
you know what I'm saying, I want you to mentor
on me. And I'm saying it in a different way

(01:06:56):
only because when I'm around Cuban and all those people
or other people, we say let's catch up, it's realist vibes. Shoot,
we can do together. But if I wanted to be
real literal to them. I'd be like, well, you know
about that area. I want you to mentor me in
that area. I'll mentor you. But that's that's me being
super literal to somebody. Somebody to know that I don't
know everything you know and you've been in that business.

(01:07:19):
I want you to We'll talk to each other, something
come out and something come out of it. Something come
out of it with you talking to me. But it's
a former mentorship where people have too many egos to
do that. So now I want to do a part
of my famous song and you just give me a
little give me one of those. So I'm really famous
for one point and the only song I have Are

(01:07:39):
you ready f is for the fatties wearing my ssh Okay,
so you do your your partner what one of those ones?

Speaker 3 (01:07:46):
Because I'm right here in front of you. You don't
have to say the whole ram. I just want to
make them say.

Speaker 1 (01:07:51):
We're gonna do that later. You know what I'm saying.
We're gonna do that later. We came here to take
that business about it.

Speaker 2 (01:07:58):
We came.

Speaker 3 (01:08:00):
I'm excited, man, don't due time.

Speaker 2 (01:08:03):
I'm dude.

Speaker 1 (01:08:04):
Put it fatty. See what I'm saying. You've been hanging
around Mark too long. Man, let me tell you what
Mark did me.

Speaker 2 (01:08:13):
Bro? Right, So Mark come to my house. He see,
I got all.

Speaker 1 (01:08:16):
These TV's in the house. Yeah, Mark, QUBC, I got
all these tv say people where you get them?

Speaker 2 (01:08:21):
TVs? Bro?

Speaker 1 (01:08:22):
So I got like maybe about sixty TVs sixty Yeah,
that was like I had to make it too, like
it's in the mall right. So he get the number.
I give him the number, and the guy called me back.
He said, Man, thank you for hooking me up with Mark.

Speaker 2 (01:08:38):
I say what happened? He said, Oh, he brought two
hundred TV's. I said, he.

Speaker 3 (01:08:45):
Put up for a house or arena for a house,
for a house.

Speaker 2 (01:08:49):
For a house. Man.

Speaker 3 (01:08:50):
You know what I'm saying. He ain't invite me. I
ain't see that one.

Speaker 5 (01:08:52):
The house he invited me to really small. It was
a lot of rats ring around it. Na man, come man,
I was just messed with you.

Speaker 2 (01:09:01):
Man.

Speaker 3 (01:09:02):
Listen, man, we're gonna cut this up. I don't even know.

Speaker 5 (01:09:06):
We can't get all this in here, man, but I'm
really excited about it. You know, I feel like I
guess I have to go back to people watching us
and listening to us. But I had, man, like, such
a great time. I had a lot of inspiration from you.

Speaker 2 (01:09:18):
Man.

Speaker 5 (01:09:19):
I know that you're gonna just keep killing it with
Snoop And yeah, that shows something else about Snip. You
may think that Snoop is this guy running around he's
been a long term partner of yours.

Speaker 1 (01:09:27):
Yeah, Snooper boss man. Like I tell people all the time,
you're not a boss till you create other boss.

Speaker 3 (01:09:32):
That's true.

Speaker 1 (01:09:33):
And so there's no jealousy, there's no hate with us.
It's like brotherly love for real.

Speaker 3 (01:09:38):
And nobody's talking about that.

Speaker 2 (01:09:39):
Man.

Speaker 3 (01:09:39):
How many of us try to work together?

Speaker 5 (01:09:40):
How many of us will sit here on the camera
and say, man, hook me up, man, mentoring me, man,
whatever we can do, And you know what, I'm on
service to you at any given time, We've had the
same An African American attorney, one of the most powerful
attorneys in LA.

Speaker 3 (01:09:56):
Nobody knows who he is.

Speaker 5 (01:09:58):
I mean, for the for the most part public I think,
what do they say on that show called Daryl h.

Speaker 3 (01:10:04):
And he's an attorney of all kind of people.

Speaker 5 (01:10:06):
There's a lot of superstars that look just like you
and I who can't rap, sing, dance or whatever. And
they're pulling a lot of strings behind the scenes and
they don't even want the spotlight.

Speaker 3 (01:10:17):
But they need to be known who they are because
they are. Listen.

Speaker 5 (01:10:20):
If you can't be the athlete like your great your
son's gonna be well, that son's gonna need lawyers, is
gonna need you need a team agents, he's gonna need
social media experts, he's gonna need whatever nutrition is, ye,
And why can't you be that? Because then you can
be standing right next to that young man when he
wins the title.

Speaker 1 (01:10:37):
Yeah, yes, sir, thank you, brother, appreciate it.

Speaker 3 (01:10:41):
Thank you so much, sir.

Speaker 5 (01:10:43):
That Moment with Damon John is a production of the
Black Effect Podcast Network. For more podcasts from the Black
Effect Podcast Network, visit the iHeartRadio app, Apple Podcasts, or
wherever you listen to your favorite show and don't forget
to subscribe to and rate the show. And of course
you can all connect with me on any of my

(01:11:05):
social media platforms. At the Shark daymon spelt like Raymond,
but what a d

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